Path 1 — Traffic
Ad Strategy and Management
Ongoing ad management. Launch ads, low-ticket ads, webinar ads: written, tested, tracked, and reported on month to month.
Best if the funnel already works and traffic is the missing piece.
For course creators, coaches, & membership owners.
Turn ad spend into revenue.
From the first click to the last email.
Pick the level of help you need: ads only, the full stack marketing engine, or just a piece we can hash out in a day with me.
✓New buyers arriving every week, not only when you launch.
✓Ad spend you can trace to an actual sale.
✓A marketing and sales engine custom designed for your offer.
The problem
What used to work stopped working.
Sometime in the last couple years, the ground moved. Same offer, same audience, same effort, different result.
You might recognize a few of these:
- Your free lead magnet fills the list and almost nobody buys.
- Cost per lead looks fine. Show-up rate looks fine. Sales are flat.
- The webinar that converted for two years suddenly needs a rewrite every quarter.
- The promise that used to close is now too big to be believed.
- You built a small offer to buy back your time and now you're more exhausted than when you started.
- You asked AI what to fix, got a confident answer about a business that isn't yours, and it didn't work.
None of that means your business is broken. It means the market moved and your funnel didn't move with it.
A measured growth system
What you actually want
Put money in one end, and know, with reasonable confidence, what comes out the other.
What we build
Your offer is fine. It needs a better engine around it.
You do not need a new offer. You need the system around it built once, on purpose, so every piece hands off to the next one. I start with a single path, coherent enough to measure and clear enough to improve. Once it's earning, that's the foundation you add to.
This is the Click to Revenue System.
- Buyers arrive on their own schedule, instead of only when you run a launch.
- New people find you every week, so you stop selling to the same audience over and over.
- Your next ad-spend decision is informed by a number you can explain, not a hopeful hunch.
- The path is chosen, not assumed. Your price point, your buyer, and your energy decide what gets built, and we settle that in the audit before anything gets made.
- No modules, no portal, no six weeks of implementation homework. I build it, you approve it, you install it, and I keep optimizing while it runs. Here's what's done for you and what's done with you.
Ways to work together
Three ways to work with me.
Some businesses need traffic into a funnel that already sells. Some need the whole engine built. Some have every piece in place and one expensive leak.
Path 2 — Build
The 8-Week Sprint
The Click to Revenue Framework. Built by me, implemented with your team, and optimized using real performance data.
Best if you have an offer people want but the path between click and purchase is incomplete or inconsistent.
Path 3 — One piece
VIP Services
One piece, handled. Funnel audits, ad account audits, webinar scripting, sales page copy, and more.
Best if you just need one piece handled for you. Services range from a few hours to a few days, depending on what you need.
See what each path includes ↗
Or book a call and I will tell you which one fits.
Hey, I'm Cassie
Marketing Strategist | Revenue Detective
Certified Meta ads strategist for experts with offers that deserve a clearer path to growth.
I help course creators and coaches turn paid attention into paying clients. That means seeing the customer journey as one connected system, not a pile of separate projects.
A cheap lead is not the same as a customer. A great webinar is not enough if the wrong people are in it. I look across the full path and tell you when the strongest move is to fix, build, or leave something alone.
In their words
What it is like on the other side of the work.
Brenna McGowan
Launch Strategist & Copywriter
"Having Cassie come in with an expert eye to tell me EXACTLY what to change and what should stay the same was a God send."
Read more
I knew my webinar needed some optimizing, but I wasn't sure where to start. Did the content need a makeover? Was my pitch lacking? Was my messaging good? And as someone that helps people with webinars, it's even harder to know what to tweak, keep, or throw out.
She took time to really understand my ideal client and the offer. She spent time going through the webinar in detail and gave me a report so I could implement the changes quickly. The webinar is so important in today's market, there's no room for error. I'm so excited to try out all the changes and increase my conversion rate!
Mike Ruman
Local Growth SEO
"Working with Cassie Baker has transformed my business and my client's results."
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Her greatest strength is understanding marketing holistically. She recognizes that successful advertising requires clear messaging, streamlined funnels, and effective follow-up systems. Cassie helped me develop messaging that connects with my audience, create ad strategies that deliver conversions, and build funnels that guide prospects through the journey.
Cassie excels at simplifying complex marketing concepts into practical, results-driven actions. For anyone seeking a strategist who can make advertising work as part of a comprehensive system, Cassie is the real deal. Highly recommend!
Devin Marks
#TheTEDTalkWhisperer
"I hot-Dizzle-DANG DO recommend Cassie for anyone looking to refine their marketing, messaging or Meta Advertising."
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Cassie not only guided me through grow my list through ads, but she helped to bring clarity to my website copy when I was working to nail the right messaging. She understood the StoryBrand structure I was using and was able to use my brand's voice to hyper-connect with my ideal clients.
Karen Whipple Schnurr
KWS Vocal Studio
"I am a solo entrepreneur but I feel as if I have a partner in my business!!"
Read more
Cassie is both knowledgable and inspiring! She gives such clarity when explaining the ad strategies that I need to succeed and cares about my business like it is her own.
Questions, answered
Clarity before commitment.
The right next step should feel informed, not forced.
Can you just run ads, or do you need to do the full funnel?
I can absolutely just run ads. I am a certified Meta ad strategist and keep connected to high level mentors and a mastermind of ad strategists. The difference is that with ads, I can only own that aspect and if something further down the funnel is an issue, I can't take ownership of it.
How much do I need to spend on ads?
The right test budget depends on your offer economics, audience, funnel stage, and what you need to learn. The goal is not to spend faster. It is to gather useful information without treating your budget like a slot machine.
Do I have to rebuild my offer if its not working?
Not likely. The offer is not usually the problem, espeically if it's already been proven with buyers. How the offer is communicated may be an issue. I can audit the funnel to identify the story data tells and we can make data driven decisions.
Do I have to write or rebuild a webinar?
If the offer and teaching already work, the highest-value move may be elsewhere. That said, webinars are my specialty and are a high leverage sales mechanism when converting well. If I write or optimze your webinar, My contract includes an opportunity for at least 3 rounds of optimizations, if needed, after the webinar is running.
I have been burned by an agency before. How is this different?
I limit my number of clients so that I can give full attention to those I serve. I try to keep communication lines open and honest so you understand what is being tested, why it matters, and what is changing as the work moves forward.
Can this work if my list is small?
A small list does not disqualify you if you have a proven offer and a clear customer. Paid traffic can bring new people into the funnel; the work is making sure the full path gives them a reason to become buyers.
I hate feeling salesy. Will a new webinar written by you still sound like me?
Yes. A strong webinar does not require pressure or a personality transplant. It gives the right people enough clarity to decide whether your offer solves the problem they came to solve.
How will we know whether the funnel is working?
We look past surface-level lead costs and read the journey stage by stage: attention, registration, attendance, purchase, and follow-up. That lets you see what the next decision is based on evidence.
Do you guarantee your work?
What I can promise is that I'll make decisions based on your data, tell you the truth about what I'm seeing, and if we've both put in the effort and it isn't working by the end of the contract, I'll give you another month at no cost to keep at it. This is my business. I am deeply committed to getting you results.
If I work with you, am I locked into a long term contract?
Many of my offers are a fixed amount of time, depending on what you need. For those who want ongoing ad strategy, I keep my contracts month-to-month.
Imagine this: In just a couple months from now...
New people have been coming into your ecosystem. Some as leads. Some registered for a webinar. Conversions are increasing sometimes by leaps and sometimes in incremental steps that still make big revenue impact. There is a launch on the calendar but no pressure that it is a make-or-break effort. You know which stage is weakest, and there is a plan for that specific thing.
You are not guessing anymore.
Book a free clarity call
20 minutes.