About
From the booth to the funnel
I first learned marketing to boost my own career. Then it became the career.
Now
Certified where it counts
My path
Confession: I didn't grow up daydreaming about ads and funnels
I started out in professional voice over, back when marketing meant mailing CDs of my demo reel to agents and casting offices.
Then the industry went online, and voice actors either learned to sell themselves on the internet or watched the bookings go to someone who had.
So I learned. A membership here, a course there. These weren't career moves, I just wanted a booked-out calendar.
Two things came out of it. My voice over income went up, which was the point. The part I did not see coming was how much I loved the work itself: the strategy, the psychology, the puzzle of why one message books the job and a nearly identical one gets ignored.
Then motherhood arrived. Recording in a silent booth does not mix with baby babble. Believe me, I tried, and I have the outtakes to prove it. :)
So I made a pivot and went down the marketing rabbit hole for real.
Direct response copywriting under Copy Chief, Kevin Rogers. Certifications with DigitalMarketer. Email training with Chris Orzechowski and Ian Stanley. Russell Brunson's 2CCX. I was obsessed. If someone had a marketing problem I could not yet solve, I made it my mission to learn and understand the fix.
I had the incredible fortunte to be hired on as the marketing strategist and business coach for a program that taught women how to grow online businesses through content, courses, and launches. That job taught me more than any course did. My team and I not only strategized and implemented for the business itself, but I watched dozens of launches up close, ones that did great and ones that were lackluster, and I got to dig in with the owners about what actually happened. I also started running Meta ads for a 7-figure business and see what messaging drove results.
Through that experience, agency work came next. Good training, tight deadlines, multiple accounts at one time. It also confirmed for me the type of marketing and the type of client I am best suited to serve.
So I went back out on my own to create my own frameworks and serve my own ideal clients. These days I help seven-figure course creators, coaches, and online entrepreneurs turn ad spend into steady sales, by optimizing the whole path from the click to the checkout. I still enjoy time behind the mic as well and both jobs turn out to have a central shared goal: say the right thing to the right person so they act on it.
What I do with all of it now
The Click to Revenue System
Traffic is the easy part. You can buy a click for a dollar and feel like something is working. What happens in the next ten minutes, and the next ten days, is where the money is won or lost, and businesses need someone watching that stretch who can identify where the optimization opportunity lies.
Click to Revenue is my system for exactly that stretch. I follow the clicks all the way to the checkout to identify where to optimize and increase your revenue. Sometimes a hook has pulled in the wrong person. Sometimes it's a webinar with too much teaching. Sometimes the messaging is more clever than clear. Sometimes the salespage asks for too much too soon. Let's fix that leak.
01
Click
The ad, the hook, the promise. Who you pulled in, and whether they were the right person to begin with.
02
Capture
The page and the entry offer. Lead magnet or low-ticket. What percentage of the right people actually said yes, and what stopped the rest?
03
Convert
The follow-up. The webinar, email nurture, ad retargeting,the sales mechanism that turns interest into a purchase.
04
Revenue
The numbers that decide what gets cut and what gets more budget. No guessing, no vanity metrics. Data-driven decisions.
I look at the whole path at once, because the leak is rarely where you think it is.
Who I work with
People who have a proven offer
My clients are established course creators, coaches, and business owners who have launched something real and seen it sell. They need someone who can tell them where the real opportunity is. Where a fix moves revenue the most, and that is almost impossible to see from inside your own business. For some, this might look like:
- You have a funnel that worked once and has since gone quiet.
- Cost per lead looks fine, but the sales do not follow.
- You have a webinar that you know needs tweaked, but you don't know where to start.
- You don't have a webinar, but with an offer over $400, you know you probably should.
- You want a strategic partner, not a monthly report.
- You would rather fix the leak than keep pouring in more traffic.