Can you just run ads, or do you need to do the full funnel?
I can absolutely just run ads. I am a certified Meta ad strategist and keep connected to high level mentors and a mastermind of ad strategists. The difference is that with ads, I can only own that aspect and if something further down the funnel is an issue, I can't take ownership of it.
How much do I need to spend on ads?
The right test budget depends on your offer economics, audience, funnel stage, and what you need to learn. The goal is not to spend faster. It is to gather useful information without treating your budget like a slot machine.
Do I have to rebuild my offer if its not working?
Not likely. The offer is not usually the problem, espeically if it's already been proven with buyers. How the offer is communicated may be an issue. I can audit the funnel to identify the story data tells and we can make data driven decisions.
Do I have to write or rebuild a webinar?
If the offer and teaching already work, the highest-value move may be elsewhere. That said, webinars are my specialty and are a high leverage sales mechanism when converting well. If I write or optimze your webinar, My contract includes an opportunity for at least 3 rounds of optimizations, if needed, after the webinar is running.
I have been burned by an agency before. How is this different?
I limit my number of clients so that I can give full attention to those I serve. I try to keep communication lines open and honest so you understand what is being tested, why it matters, and what is changing as the work moves forward.
Can this work if my list is small?
A small list does not disqualify you if you have a proven offer and a clear customer. Paid traffic can bring new people into the funnel; the work is making sure the full path gives them a reason to become buyers.
I hate feeling salesy. Will a new webinar written by you still sound like me?
Yes. A strong webinar does not require pressure or a personality transplant. It gives the right people enough clarity to decide whether your offer solves the problem they came to solve.
How will we know whether the funnel is working?
We look past surface-level lead costs and read the journey stage by stage: attention, registration, attendance, purchase, and follow-up. That lets you see what the next decision is based on evidence.
Do you guarantee your work?
What I can promise is that I'll make decisions based on your data, tell you the truth about what I'm seeing, and if we've both put in the effort and it isn't working by the end of the contract, I'll give you another month at no cost to keep at it. This is my business. I am deeply committed to getting you results.
If I work with you, am I locked into a long term contract?
Many of my offers are a fixed amount of time, depending on what you need. For those who want ongoing ad strategy, I keep my contracts month-to-month.