About

MY UNIQUE PATH TO MARKETING

My path to marketing is unique, as most entrepreneurial stories are.

I started my career in professional voice over, back when “marketing” meant mailing CDs of my demo reel to agents and casting offices. But as technology evolved, so did the industry, forcing voice actors like me to master online self-promotion (marketing)—or risk being left behind.

In adapting to this digital shift, something surprising happened: not only did my voice acting income go up, but I also discovered a passion (and a talent) for marketing. I loved the strategy, the psychology, the creativity—it became a second calling.

Then, life threw me an amazing curveball: motherhood. Recording voice-overs in a quiet studio didn’t mix well with baby babble (trust me, I tried). So, I stepped out of the booth and into a new role—helping others amplify their brands the way I had once amplified my own.

Today, I thrive in both worlds, just as comfortable behind a microphone as I am crafting ad and marketing strategies for 7-figure course creators.

My CORE Framework marketing services proudly helps established course creators, coaches, and local businesses cut through the noise with strategic, results-driven ad campaigns that turn traffic into real growth. I take the guesswork out of marketing so my clients can focus on what they do best—while I make sure their message reaches the right people, at the right time, in the right way.

Are you ready?

Cassie Baker